Voting on a ballot paper

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One of the least-developed sets of eDemocracy tools in the UK is websites which provide advice to people on how to vote.

These typically ask the user to answer questions on political issues before providing a personalised response on how their views compare to the policy stances taken by different parties or candidates.

I find these websites interesting because of their potential to distribute votes more widely among 'microparties' (should they exist) and thereby have disruptive effects on the political system.

However, some excellent research by Wall Matthew of Kieskompas.nl in Amsterdam, Krouwel André of Free University, Amsterdam and Vitiello Thomas of Sabanci University, Istanbul has raised some interesting questions about the interaction between online voting advice and political beliefs.

The Dutch context

Their paper looked at the effect of Kieskompas.nl on how its users voted in the 2010 Dutch legislative elections.

The Netherlands has more experience with such websites than anywhere else, given that they originated there, and also provided an interesting political backdrop to the study.

The research highlights a trend over recent decades to "more volatile patterns of partisan sentiment and of voting behaviour" with many Dutch voters seemingly deciding on which party to support during the course of the campaign. And the party system is fragmented enough to give voters a wide range of choices.

"In such a chaotic informational context, a clear, personalized vote recommendation may be more appealing to voters than it would be in a more stable, less fragmented system."

Research method

The research compared data from the site's log files on the recommendations given to users with responses to surveys of their views before they received the advice and again (on an opt-in basis so not representative) after the election.

It also sought to deal with the conundrum which arises from the fact that the site is designed to identify the party that is ideologically 'closest' to the user. This being the case, there is a need to distinguish between cases of the site exerting 'influence' over the actual vote cast by the user from instances of the site correctly identifying the user's voting intentions.

However, in a helpful piece of data collection the site asked its users to estimate the likelihood that they would ever vote for each of the main parties competing in the election. This could then be compared with the advice they were given and their actual votes in the election.

The findings

When users were asked to characterise what, if any, effect they thought the site had on their vote choice, 29 per cent stated that it had 'no effect' while 71 per cent said they consciously experienced some form of 'effect'.

Some 30.2 per cent indicated that the experience was one of 'preference confirmation' while 26.1 per cent stated that their visit presented them with previously unconsidered options.

Smaller numbers said the visit directly shaped their vote choice – either by helping them to choose among several parties that they were considering (9.2 per cent) or by leading them to vote for a previously unconsidered party (1.2 per cent).

However, amongst the survey respondents, 26.5 per cent followed the voting suggestion given to them by the website while 73.5 per cent did not.

This is not the full story, however.

"The crucial element for understanding the nature of the influence exerted by the kieskompas.nl site on its users is the interplay between users' pre-existing preferences and the advice that the site generates."

The report authors conclude that "people were only likely to 'follow' the advice issued to them when the recommended party was one that they were strongly considering voting for already".

But they add that "there is evidence for the existence of a causal [website] 'effect' on user vote choice".

"Ultimately, the findings reported in this article are relatively straightforward – it appears that our survey respondents were influenced by the automated advice that they received on kieskompas.nl, but that they did not follow the site's advice when the recommended party was not seen as a contender for their vote... before the advice was received.

"Being advised by a [website] to vote for a party which one was already seriously considering appears to crystallise that pre-existing preference, making it demonstrably more likely that the site user will go on to vote for the recommended party.

"Incongruent advice appears to be, for the most part, disregarded by site users when they vote."

So the lesson from this paper is that the site can have influence, but from the range of parties which the user is already inclined towards.

Transparency and credibility

The one piece of potentially interesting data that isn't covered in the study is how wide this range actually is in practice.

If voters are theoretically prepared to vote for one of a broad range of parties then the impact of the website could be larger than if voters are only leaning towards a couple of parties.

The authors also make one other sensible point which should be taken to heart by anyone running an eDemocracy-related site.

They state that "the political science community must police such sites, and total transparency of party coding and advice generating procedures must be the standard for a [voting advice] site to be considered credible".

 

The third and final post in this short series looks at the impact of eVoting on turnout.

Estonia's national parliamentary elections in March allowed citizens to vote online.

Manuel Kripp, director of the Austrian Competence Centre for Electronic Voting and Participation, concluded that an additional voting 'channel' does not "solve the democratic turnout problem".

But he added:

"Internet voting can be an assurance to preserve turnout and offer citizens a convenient way of participation.

"The constant increase in internet votes of the last six years shows the demand of citizens to have flexible and easy ways to participate in elections."

Aine Ramonaite of Vilnius University, meanwhile, has looked at whether eVoting would help turnout in nearby Lithuania if it is introduced there.

Her paper, presented at a meeting of the International Political Science Association in 2009, discusses whether young people and Lithuanians currently living abroad (about 10 per cent of the electorate) are likely to use eVoting.

She notes that eVoting is "an attractive technical solution to the problem of increasing mobility of population" but also that it "cannot countervail the losses of electorate caused by deeper problems of party democracy such as diminishing partisan identification [or] political alienation".

Research has suggested the decision to vote is a marginal one with low costs and low benefits for most people, and that therefore small changes in costs or benefits might affect the decision.

Electoral costs include the effort needed to register, information gathering, decision-making and casting the ballot.

eVoting reduces the costs of casting a ballot but does not affect the costs of information-gathering and making a decision, and these costs might be high in a society with low partisan attachment.

Ramonaite notes 18 to 29-year-old voters comprise about 23 per cent of voting population, but more than half do not vote in elections and one third cite 'technical reasons' for this failure to participate.

She suggests that eVoting "could potentially increase voting turnout by about four per cent by stimulating the turnout of the youngest generation" but adds that as about 60 per cent of 18 to 29-year-olds who cited technical reasons for not voting said they rarely or never vote in elections an increase in turnout of about 1.5 per cent "seems to be a more realistic estimate".

In addition, eVoting would "reduce the electoral costs of emigrants" by removing the necessity to register at an embassy or consulate. "Persons voting via internet would be able to vote in their constituencies as if they were living in Lithuania if they do not wish to declare the change of their living place."

However, judging the impact of eVoting on turnout amongst emigrants is difficult because of a lack of surveys of their views, but those who voted while living in Lithuania might be more likely to continue taking part.

"If voting turnout of emigrants would increase by 30 percentage points, this would amount to the increase of general electoral turnout in Lithuania by about 3-4 percentage points."

On the importance of voting in polling stations as a social or symbolic occasion, she notes that if voting is taken into the private sphere then social sanctioning "is less efficient or even impossible" and therefore eVoting "might reduce the effectiveness of the voting norm which is proved to be the most important reason of turning out to vote".

She concludes that eVoting "might have a noticeable effect on the voting turnout in Lithuania in the short run but it apparently cannot solve the problem of low and diminishing turnout in general".

"On the one hand, it seems to be an attractive technical solution to the problem of increasing mobility of population in democratic societies. On the other hand, it cannot countervail the losses of electorate caused by deeper problems of party democracy such as diminishing partisan identification, political alienation and increasing instrumental attitude of the young generation towards political institutions."

As I've written previously, I would agree that eVoting is not a solution for deeper political problems. But I don't think most sensible supporters of eVoting would suggest it is.

eVoting is not a panacea for disillusionment, but that isn't a reason to continue forcing those who do vote to do so by out-of-date and inconvenient methods.

As this research suggests, the impact it might have is limited to a few percentage points, and not transformative in any way.

To me, it seems that the impact would look something like this:

Diagram showing the potential impact of eVoting on turnout

Those with a higher commitment to voting would be likely to cast their ballot whether eVoting is available or not, so the impact of eVoting decreases as political commitment increases.

But those groups with a lower likelihood of voting could see participation increase by proportionately slightly more as easier voting removes a barrier that would otherwise have acted as a deterrent.

However, other factors which result in political disillusionment would reduce turnout regardless of the voting mechanisms in use, albeit that eVoting continues to produce a slightly higher turnout.

This could lead on to other questions about the political impact of eVoting.

For example, if the technology appeals to younger voters more than older groups or the ease of voting encourages participation by less affluent groups proportionately more than the wealthy, that might suggest it would tend to favour parties of the left.

 

The second in this short series of posts looks at a paper by Masahiro Iwasaki of Nihon University on electronic voting in Japan.

At the time the paper was written, eVoting had been used 20 times by 10 local governments since it was first introduced in the country in 2002.

The Japanese system involves touch screen technology in polling stations, with the recording medium that stores voting data being removed from the voting device at the close of polls and being delivered to a counting site.

By law, the eVoting booth cannot be connected to the internet.

The research involved exit surveys on election days which examined how voters felt about their experience of the technology.

One question asked whether voters thought the traditional write-in form of casting a ballot was better, or whether eVoting was preferred,

Less than 10 per cent favoured the "self-write" voting method, while approximately 80 per cent preferred eVoting. And 80 to 90 per cent of respondents backed eVoting in most of the subject municipalities.

Another question asked where voters would most like to cast their ballot from.

The "current polling station" was the most preferred option, cited by more than 50 per cent. Some 35 per cent said they would prefer to vote at home. All the other options were supported by less than 10 per cent.

Also of note from the Japanese experience are the systems put in place to verify the technology.

A March 2006 report for the Japanese government noted that there were three factors in initial eVoting problems.

First, the technical requirements themselves were inappropriate or insufficient.

This was addressed by analysis of the failures and investigation of the validity of the initial technical requirements. The legally binding technical requirements were also reviewed.

Second, there was not sufficient prior confirmation of whether individual electronic voting devices complied with the technical requirements.

This issue was addressed by a certification system to confirm third party compliance with the specifications.

And third, there were issues with the operation of the voting devices. This was addressed by instruction and manuals for those in charge of conducting the eVoting.

After the certification system was introduced in December 2006, no further significant trouble occurred.

But the paper sensibly notes that "manufacturers and governments are required to make constant efforts on research and development of eVoting, as well as measures that envision various situations".

"It is not completed once a system is established; revisions and improvements are required in eVoting, as in any other systems."

 

eVoting is a subject I've looked at before, but I've recently been reading some more papers on the issue which are worth highlighting.

They were discussed at a meeting of the International Political Science Association in July 2009, so are a little dated but the issues discussed remain valid.

I'll be publishing a series of posts on these papers over the rest of this week.

First, Dr Josep M. Reniu i Vilamala of the Universitat de Barcelona looked at eVoting in Spain, Mexico and Argentina.

His paper discusses several arguments against eVoting which relate to its social perception, in essence whether people feel afraid to use new technologies.

He noted that while paper votes and ballot boxes provide a "strong symbolic moment" with social interaction, internet voting is "absolutely different".

And eVoting is also criticised for not being necessary in countries where the electoral system and the electoral procedures are not complex enough to justify the replacement of traditional voting systems.

On the plus side, eVoting provides more opportunities for citizens to take part in elections, especially if living abroad or otherwise unable to get to a polling station.

It is also possible to provide more information, leading to better-informed citizens, as well as quicker counts and possible environmental benefits.

Research in the three countries during 2004 and 2005 looked at the perceptions of citizens when using different eVoting solutions.

This included both public and private eVoting events (from citizen consultations to European Union constitutional referenda and from the board of a professional association to electing representatives to a student council). These also covered events where the outcomes were binding and not binding, and where eVoting was the only option or where it was used with traditional voting.

Those who were surveyed rated their satisfaction with eVoting with a median value of 4.2 out of five, although there may have been some pro-technological bias in the voters.

The research suggested that simplicity and rapidity are the benefits which voters most value in eVoting.

And when it comes to the "democratic liturgy" of traditional voting, 60 per cent of those who cast their ballot on paper cited the importance of tradition and 22 per cent feared a lack of security with eVoting. Some 15.5 per cent said they lacked interest and/or information about eVoting and two per cent cited 'technophobia'.

But 78 per cent would support eVoting in binding political ballots, while 22 per cent were opposed. And in non-binding consultative votes, support for eVoting was higher at 86 per cent to 14 per cent.

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